BombayTech focuses on :

• accessibility - The purpose of online accessibility is to create a website that anyone, including those with disabilities or limits, can use. It's your obligation as a website designer to factor these consumers into your UX strategy.
  Accessibility, like responsiveness, applies to the entire site, including the structure, page style, graphics, and both written and visual content. The Web Content Accessibility Rules (WCAG) are guidelines for web accessibility published by the Web
  Accessibility Initiative and the World Wide Web Consortium. These standards state, in basic terms, that websites must be:
  
  • Perceivable: Visitors are aware of your website's content.
  • Operable: Your website's functionality should be accessible in a variety of ways.
  • Understandable: All content and notifications are simple to comprehend.
  • Robust: Your site works with a variety of assistive technologies, devices, and browsers.
• Consistency - In addition to maintaining consistency in your navigation, the general appearance and feel of your site should be consistent throughout all of its pages. Backgrounds, colour schemes, typefaces, and even the tone of your text are all examples of areas where consistency improves usability and user experience.
  That isn't to argue that every page should have the same design. Create different layouts for different types of pages instead (e.g., landing pages, informational pages, etc.). You'll make it easier for visitors to comprehend what kind of content they'll discover on a specific page if you use those layouts consistently.
• Credibility - Following web norms provides legitimacy to your site. In other words, it improves the level of confidence that visitors have in your website. Credibility goes a long way when it comes to creating a site that gives the finest user experience possible.
  Being upfront and honest about the product or service you're selling is one of the most effective ways to boost your credibility. Visitors shouldn't have to sift through dozens of pages to figure out what you do. On your homepage, be honest and give some space to expressing the importance of what you do.
• Navigability - It's critical to plan out simple navigation on your site so that visitors can locate what they're looking for. A visitor should be able to land on your site and not have to think too hard about what to do next. It should be as easy as possible to get from point A to point B.
  Here are some suggestions for improving your site's navigation:
• Responsivity - According to Statista, mobile devices such as smartphones and tablets accounted for 48% of global page views. According to our findings, 93% of consumers have abandoned a website because it did not display properly on their device.
  The takeaway here is that in order to give a truly excellent user experience, your website must be compatible with the numerous devices that your visitors utilize. This is referred to as responsive design in the computer sector.
  Investing in a highly flexible website structure is what responsive design entails. A responsive site automatically resizes and rearranges information to fit the dimensions of whatever device a visitor is using. This can be accomplished through the use of mobile-friendly HTML templates or the creation of a dedicated mobile site.
• Simplicity - While the aesthetic of your website is crucial, the majority of visitors aren't there to judge how slick the design is. They desire to finish a task or locate a certain piece of information.
  As a result, extraneous design components (i.e., those that serve no functional purpose) will simply overload visitors and make it more difficult for them to achieve their goals.
  From the standpoint of usability and user experience, simplicity is your best friend. It's difficult to go too simple when you have all of the necessary page elements. This principle can be applied in a variety of ways, including:
  Colors: In general, don't use a lot of them. Use a maximum of five (plus or minus two) different colors in your design, according to the Handbook of Computer-Human Interaction.
  Typefaces: The typefaces you choose should be very legible, so avoid anything too artsy and keep script fonts to a minimum, if at all. Keep text color to a bare minimum and ensure that it contrasts with the backdrop color. Using a maximum of three different typefaces in a maximum of three different sizes is typical advice.
  Visuals: Use graphics only if they assist a user in completing a task or performing a specified function (don't just throw graphics in there at random).
• User-Centricity - At the end of the day, end-user preferences determine usability and user experience. After all, who are you designing for if not for them?
  While the concepts outlined in this list are a fantastic place to start, conducting user testing, gathering feedback, and making adjustments based on what you've learned is the final step in enhancing the design of your site.
  Also, don't waste your time testing usability on your own. You've already put a lot of time and effort into your design, which introduces your own prejudices into the mix. Get testers who have never seen your site before, just like a new visitor would.
• Visual Hierarchy - Visual hierarchy, which is closely related to the idea of simplicity, refers to the arrangement and organization of website elements in such a way that users naturally gravitate toward the most important aspects first.
  Remember that the purpose of usability and UX optimization is to guide visitors to take a desired action in a way that feels natural and enjoyable. You can build your site such that readers are drawn to specific elements first by modifying the position, color, or size of those elements.
• Conventionality - Balancing creativity with your expectations is a major problem in web design. Most of us are seasoned internet users who have developed a set of standard practices over time. Conventions like these exist:
  
  • The main navigation is located at the top (or left side) of the page.
  • Placing a logo in the upper left (or middle) of a page.
  • Making the logo clickable so that visitors can always return to the site.
  • When you hover over links and buttons, they change color and look.
  • On an ecommerce site, a shopping cart icon is used. A number badge on the icon indicates the number of goods in the cart.
  • Ensure that picture sliders have manual rotation buttons that users can click.